November 2023: Fuchsia's New Book + Our New Recipe Site + New Merch

November 09, 2023

November 2023: Fuchsia's New Book + Our New Recipe Site + New Merch

So Much to Read and Learn 

Greetings, Friends of The Mala Market

The stars have aligned, and we are launching a complete redesign of our recipe site at the same time Fuchsia Dunlop's new book is being published in the U.S. If you ever cook Chinese food—and especially if you do so with Mala Market ingredients—then both of these publications promise to make you better at it. 

To celebrate, we are also launching some rad new t-shirts and caps. Bet you can't guess what they say....

For those with no time to scroll, here are the highlights:

Please keep reading for more details!

Enjoy,

🌶 Taylor & Fongchong 🌶

P.S. Some of you may have noticed that our Facebook page has disappeared. My personal FB page was hacked a couple months ago, and Meta would not let me reclaim it. They deleted it and eventually our business page as well. But you know where to go if you want to keep up with all things Mala Market. Right here, because you're a subscriber!
 
Fuchsia Dunlop signing books

On Monday at her publisher's office, Fuchsia signed books in both English and Chinese specifically for Mala Market customers

Invitation to a Banquet

Though Fuchsia Dunlop has written some of the greatest Chinese cookbooks in the English language, THIS IS NOT A COOKBOOK. Invitation to a Banquet is not about how to cook Chinese food, but how to eat it, and why to eat it. It should be a companion to any and all Chinese cookbooks, because knowing the context, history and culture of a dish always improves it. And that is particularly true of Chinese food, which has been so misunderstood for so long in the West.

I wish that I had room to quote the several pages of the introduction that set the record straight about the historical preeminence of Chinese cuisine(s) with delightful clarity and efficiency. But that's just the start. Fuchsia's deep research and academic authority combined with three decades of personal experience studying, cooking and eating throughout China make her eminently qualified to tell the 10,000-year story of Chinese food. Plus, she's just a superlative writer. 

Read this book to understand the origin and significance of the products you buy here at The Mala Market. 

Get your first-edition signed copy of this instant classic while you still can! 

 

Mala Market Guides to Cooking With Sichuan Ingredients

Our New Recipe Site

Ten years ago I started laying the groundwork for the blog that was the genesis of The Mala Market and our recipe site. Ten years is a long time in blog time, and as we approached the 10th anniversary we could see there was a clear and urgent need for a refresh. So Kathy and I have spent the past few months laboring over a total redesign of the blog. Even though the recipes are basically the same, we knew it could be a much better organized and useful site for those looking to cook Sichuan recipes or use our regional Chinese ingredients.

Recipes are now organized first and foremost by ingredient/product so that you will have a stream of ideas and recipes for using the products you purchase from us (or a Chinese supermarket). You can still search recipes the usual way as well, by protein type or cooking method. And we've also added a section for our Deep Dives into Sichuan specialties like making chili oil or hotpot

But we think the Pantry How-To may just be your Go-To, whether you're trying to get your first foothold in regional Chinese cuisines and ingredients or attempting to expand your cooking repertoire based on what's in your pantry. There you will find a short history of each ingredient as well as cooking and storage tips and, of course, applicable recipes. If you have a question about one of our products, check here first.

Pleeeeease let us know if it's as useful as we hope it is. And do report any odd formatting or broken links that we missed in the overhaul. We will continue to tweak it, perfect it and add to it, hoping it survives and thrives for yet another decade.

Thank you for reading and cooking from it over the years and providing the positive feedback that keeps us going. While the blog is, we admit, also a marketing vehicle for our shop, it would certainly be a whole lot easier to spend our meager marketing budget on ads. But this whole enterprise started as a blog, and the journalist in me would much rather invest in bringing a group of talented writers together—four mother-daughter teams and counting!—to inform and inspire and help you make your home cooking measure up to eating in China. 

Mapo Tofu (麻婆豆腐) Unisex T-shirt
Mapo Tofu (麻婆豆腐) Unisex T-shirt
$29.00

Perhaps the most emblematic Sichuan dish there is, mapo tofu has converted millions of eaters around the world into lovers of both Sichuan food and tofu itself. Who would have thought a numbing and spicy tofu dish with a meat garnish would be so beloved? Anyone who tries it!

This t-shirt features the Chinese characters for mapo tofu, 麻婆豆腐, as well as the pinyin romanization, mápó dòufu, on the front. On the back you'll find The Mala Market logo running across the top. 

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Dan Dan Noodles (担担面) Unisex T-shirt
Dan Dan Noodles (担担面) Unisex T-shirt
$29.00

If you love Chinese food, it's pretty safe to say you love dandanmian, Sichuan's most famous, most loved noodle export. This t-shirt advertises that love with both the Chinese characters for dan dan noodles, 担担面, and the pinyin romanization, dàndàn miàn, on the front. On the back you'll find The Mala Market logo running across the top. 

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Embroidered Mala (麻辣) Cap
Embroidered Mala (麻辣) Cap
$36.00

Like our mala apron and t-shirt, this unisex cap is for those who are as obsessed with mala as we are. 麻, or má, refers to the numbing of Sichuan pepper and 辣, or là, to the burn of chili peppers. So 麻辣 represents the tingle and thrill of Sichuan cuisine.

The front of this 100 percent cotton, black cap features the Chinese characters for mala, 麻辣, in striking red embroidery, while the back has The Mala Market logo embroidered in red and white. 

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