Hello, Friends of The Mala Market!
Happy year of the dog! Our first Chinese New Year's gift to you is the first (as far as we know) legal Sichuan pepper to enter the U.S. since 1968 that has not been robbed of some of its potency by unnecessary heat treatment. Our second gift to you is a 15 percent discount off your entire order with the code CNY15 (good through Chinese New Year, Feb. 16). You could also consider these thank-you gifts for your patience as we have stabilized our sourcing and built up inventory.
Some of you may have read an article I wrote in October after our spice-sourcing trip to Sichuan. (It ran in Roads & Kingdoms, Slate, and Long Reads.) I put on my journalist hat to report the history of Sichuan pepper in the U.S.: banned outright from 1968 to 2005 and then required to be excessively heat-treated—a torture no other spice has to endure—since the ban was lifted. I discovered in my research that the USDA quietly lifted the heat-treatment requirement at some point in the recent past, but that Sichuan pepper exporters in Sichuan have no idea that it has, and are still treating the peppercorns by heating them to 140 degrees for 10 minutes—or, due to misinformation, at even higher temperatures for up to a couple of hours.
After a lot of cajoling and convincing, I finally talked our supplier into NOT heat treating the shipment that just arrived. So now I challenge you to see if you can tell the difference. Even our first shipment of heat-treated peppercorns from the fall 2017 harvest was potently fragrant and numbing, so perhaps only real aficionados will truly be able to discern the difference. I look forward to your feedback!
We are also fully stocked in Sichuan chili peppers and most everything else, including our Sichuan pantry collections. We cannot always guarantee the availability of the products we do not import, but with our mega spice shipment having arrived we can guarantee top-quality Sichuan peppers, chili peppers and ground chilies for the foreseeable future. Thanks for sticking with us as we get this business rolling!
Xin Nian Kuai Le,
Taylor & Fong Chong
P.S. Won't you do us a favor and share this news with your friends and fellow mala lovers?